Solomon Saint JosephвЂ™s UniversityД«oston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris MontrГ©al Toronto Delhi Mexico City SГЈo Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Д¬onsumer Behavior Buying, Having, and Being Twelfth Edition Global Edition

Additional Features вЂ“ Included with the MyLab are a powerful homework and test manager, robust gradebook tracking, Reporting Dashboard, comprehensive online course content, and easily scalable and shareable content.

Writing Space can also check studentsвЂ™ work for improper citation or plagiarism by comparing it against the worldвЂ™s most accurate text comparison database available from Turnitin. A single location to develop and assess concept mastery and critical thinking, the Writing Space offers automatic graded, assisted graded, and create your own writing assignments, allowing you to exchange personalized feedback with students quickly and easily.

Writing Space вЂ“ UPDATED with new commenting tabs, new prompts, and a new tool for students called Pearson Writer.

Through adaptive learning, students get personalized guidance where and when they need it most, creating greater engagement, improving knowledge retention, and supporting subject-matter mastery.

Dynamic Study Modules (DSMs) вЂ“ UPDATED with additional questions.Learning Catalytics вЂ“ A вЂњbring your own deviceвЂќ student engagement, assessment, and classroom intelligence system helps instructors analyze studentsвЂ™ critical-thinking skills during lecture.Quizzes then assess studentsвЂ™ comprehension of the concepts covered in each video.

Engaging videos that bring business concepts to life and explore business topics related to the theory students are learning in class. Video exercises вЂ“ UPDATED with new exercises.Upon completion students receive a grade, as well as a detailed report of the choices and the associated consequences of those decisions. Place your students in the role of a key decision-maker! Simulations branch based on the decisions students make, providing a variation of scenario paths.

Decision-making simulations вЂ“ NEW and improved feedback for students.

NEW! VIDEO LIBRARY вЂ“ Robust video library with over 100 new book-specific videos that include easy-to-assign assessments, the ability for instructors to add YouTube or other sources, the ability for students to upload video submissions, and the ability for polling and teamwork.

MyLab Marketing: Improves Student Engagement Before, During, and After Class BREAKTHROUGH To better results Internal influences on consumer behavior -ДЄttitudes and persuasive communications -Д¬onsumers in their social and cultural settings. Content: Foundations of consumer behaviorBuying, having, and being : an introduction to consumer behavior.

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